Launching Urban Classics’ into the UK Market

Well established German brand Urban Classics stands for authentic streetwear inspired by the vibrant life of the city. With a focus on high quality materials and timeless design, the brand successfully combines contemporary trends, an approach that resonates strongly with UK consumers.

Already a top performer on platforms such as Zalando and Amazon’s European Marketplace, Urban Classics identified the UK as a key market for expansion. To support this strategic move, they partnered with Every Channel, recognising our expertise in UK ecommerce entry and marketplace growth.

Providing Urban Classics with the solution for entering the choppy UK ecommerce market was seamless for the Every Channel team. We provide end to end support, including localisation, regulatory compliance, channel onboarding, and performance optimisation. As a result, Urban Classics’ products were swiftly delivered to our UK fulfilment centre and are now live across marketplaces with efficiency and speed.

Looking ahead, we are excited to support the brand’s growth by expanding its product range for Autumn Winter 2025, as well as launching Urban Classics across our additional partner marketplaces.

Entering the UK market can be complex and challenging for international brands. However, with the right partner, the process can be smooth and successful.

At Every Channel, our dedicated team of experts are committed to delivering a streamlined and professional approach to international market entry.

If your brand is considering expansion into the UK, we would be delighted to support you. Contact us today to begin the conversation.

by Lelia