How Marketing Imagery is Fuelling Sales Growth

In the fast-paced world of ecommerce, first impressions matter and visual storytelling is your brand’s superpower. Every Channel recognise the benefit of investing in high-quality marketing imagery to drive engagement and build trust and conversion. High-quality product photography can be the difference between a casual scroll and a completed checkout.

Our merchandising team recently hosted a dedicated marketing photoshoot, focused on creating high-impact lifestyle imagery for our partner brands.

Our focus was to create:

• Authentic lifestyle imagery reflecting each brand.
• Scroll-stopping product shots.
• Content for marketplace, social and email marketing.

We kept the shoot local, choosing standout locations around Glasgow to ensure we created eye-catching imagery which meets our marketplace’s requirements for advertising on sites. The sunny weather was a bonus, allowing us to incorporate vibrant outdoor lifestyle settings.

The impact has been immediate. Products featured in the shoot have already seen a notable uplift in sales – for instance, within just three weeks, sales on a featured shirt doubled, leading to a complete sell-out. This highlights the power of strategic imagery in capturing attention and converting interest into revenue. As we continue to roll out this new content across all marketplaces, we anticipate even greater returns.

For ecommerce brands looking to grow in 2025 and beyond, investing in marketing imagery isn’t optional — it’s essential. Let us take your visuals to the next level. Contact us today to get started.

by Lelia