French Connection Joins ASOS: A New Era

French Connection is officially live on ASOS, and we couldn’t be more excited. This is a huge moment for the brand - and for us at L&R Every Channel - as we help bring French Connection’s signature British style to one of the world’s biggest fashion platforms.

Getting a brand of this scale onto ASOS is no small task, but thanks to the brilliant collaboration with the ASOS team, the onboarding process was seamless from start to finish. From curating the first drop to handling the technical integrations behind the scenes, we made sure French Connection could hit the ground running.

And it’s already paying off. Early sales have been really encouraging, giving us confidence that the collection will resonate strongly with ASOS shoppers. With AW25 styles dropping in the coming weeks, we’re forecasting even stronger growth ahead.

For French Connection, this partnership is about more than just sales. It’s about visibility, reach, and relevance in the fast-moving world of digital retail. Being on ASOS means tapping into millions of global customers who are ready to discover and shop the brand in a whole new way.

For us at L&R, it’s a perfect example of what we do best: delivering 360 marketplace solutions that take brands further. From strategy to set-up to sales optimisation, we handle the heavy lifting so our clients can focus on their product and their vision.

This is just the start for French Connection on ASOS - and we’re excited to see what’s next.

If you’re a brand looking for a route into the UK’s leading marketplaces, we’d love to chat. Drop us a message and let’s explore how we can help you make the same impact.

by Emma