Bringing Our AW25 Marketing Campaign to Life

At Christmas, your brand’s imagery needs to sparkle, and that magic all begins on set.

Here at Every Channel, we’re no strangers to hosting photoshoots, but when it came to planning our Autumn/Winter Mens and Ladies marketing campaigns, we wanted to go beyond the ordinary.

Drawing inspiration from successful past campaigns while adding our own creative twist, our goal was to elevate our partner brands’ AW collections to new heights.

This year’s shoot perfectly blended the warmth of Autumn with the magic of Christmas. From the very first concept to the final frame, every element was carefully curated, styled, and executed by our in-house team. The result? A festive set that shines and seasonal textures that truly capture the spirit of the season.

To bring our vision to life, we collaborated with an exceptional creative team — featuring Lucas from Colours Agency, makeup artistry by GlambyGG, and photography by Matthew at Gold Visuals. Together, we created striking visuals designed to resonate with customers and drive engagement across every channel.

The final imagery is now rolling out across our partner marketplaces, refreshing product imagery and social content. These visuals are already making an impact — with sales on the rise since updating our product imagery. And with Black Friday fast approaching, we’re expecting that momentum to grow even further.

This campaign is a reflection of everything we stand for at Every Channel: collaboration, creativity, and a commitment to helping our partner brands stand out during the peak sales season.

Looking to elevate your brand with Every Channel? Contact us today to get started.

by Lelia