Brand Locker: BoohooMAN’s New Space for Menswear

The menswear ecommerce space is evolving, and BoohooMAN’s launch of its new online marketplace, Brand Locker, marks an exciting development for brands looking to grow their presence.

We’re proud to work closely with the Debenhams Group, and it was great to see several of our menswear brand partners featured in Drapers' recent coverage of the launch – including Brave Soul, Threadbare, Tokyo Laundry and Urban Classics.

So, what does Brand Locker mean for menswear brands?

This is more than just another marketplace. Brand Locker is designed to reflect the varied lifestyles of modern consumers, bringing together fashion, activewear, self care, accessories and more in one curated destination.

For brands, it offers a unique opportunity to increase visibility and reach customers in a setting that’s focused, fashion-forward and lifestyle-led.

This move signals a broader shift in how fashion retailers are evolving their marketplace strategies, with a clear focus on curated destinations that connect more meaningfully with today’s consumers. For menswear brands, it opens new possibilities to grow in environments that prioritise relevance, reach and brand alignment.

At Every Channel, we work behind the scenes with fashion brands to navigate marketplace entry, manage day-to-day trading and build for long-term growth. With strong relationships across UK retail groups and a hands-on approach, we're well-placed to support brands exploring their next move in marketplace.

If you're interested in getting started – or just want to learn more about the opportunity – we’d love to talk.

by Emma